A Gen Z pop star kicked off Harris' campaign. Puerto Rican musicians may bring her to the finish line

In September, a notable reggaeton singer appeared onstage with a political figure, expressing support for the latter at a Las Vegas rally. Recently, the singer withdrew this endorsement following a comedian's controversial comments about Puerto Rico at another rally. The singer, addressing his followers, emphasized the need for respecting Puerto Rico.

Other celebrities, including Puerto Rican figures, have been aligning with the political opposition. Notable artists have shown support, amplifying the voice of the opposition's campaign. Many of these celebrities aim to sway Latino voters in battleground areas, where their influence is believed to make a difference.

The opposition's campaign had anticipated celebrity engagement, but the recent wave of endorsements exceeded expectations. Endorsements from influential stars are regarded as significant in mobilizing voters and generating media coverage. The focus remains on tapping into the star power to energize voters, especially among demographics that were showing declining enthusiasm.

Both political sides continue to leverage celebrity endorsements, recognizing the role these engagements play in contemporary political campaigns. While one side emphasizes endorsements from pop culture figures, the other draws support from athletes and entertainment personalities.

The impact of celebrity endorsements remains a strategic tool, especially in close elections. The involvement of celebrities continues to be a pivotal element of modern election strategies, as both sides vie for voter attention and support.